I worked on the European launch of Epson's Wearable Technology line, Runsense and Pulsense.
Epson entered the marketplace last year to compete with the likes of Fitbit, Garmin and Nike - established contenders in the Fitness Wearable tech field. Epson was looking for branding, design and a launch to catapult them into the competition and totally make over their past image.
I was able to give them a sexy, cool edge while emphasising the products KSPs and staying within the Epson brand. We produced a TVC, print ads, and POS material for retail.