#WeArePartners social campaign
Persuading agencies to share and be proud; of themselves and their Google association.
#WeArePartners – a visual campaign that made participation quick, easy, and mutually beneficial. Agencies were asked to share a selfie of their team to the @GooglePartners handle, showing off what makes them unique. The carrot on a stick? A promotional ‘Spotlight Video’ for the best submissions, to be shared on the Google Partners social channels.
My copy was used for the social media ad placards, DM packs, emails and all literature around the campaign.
#WeArePartners drove a 575% increase on the average Google B2B social engagement rate.
It reached over 16,200 individuals across six pilot markets, with the channel receiving a 54% increase in positive sentiment throughout the duration of the campaign.
Project Tags
Companies
Google
- Technology