Siobhán O'Brien Holmes will need to approve that you worked on “Website copy and tone of voice” before we add you as a collaborator.
Website copy and tone of voice
I rewrote all A.A. Thornton's website copy and defined their tone of voice to ensure consistency across all written materials. Legal docs can be wordy so the challenge was to make technical, complex info sound far more accessible and easy to understand.
I provided them with an easy-to-follow style guide so that others in the company can remain on-brand in everything they write.