Welbeck Typeface

  • Alexsandra Kruusberg

This LCC brief asked us to make typographic site-specific message for a location.

As a result of in-depth primary research and consideration of the audience, I developed a typeface preserving one of the most notable Brutalist buildings of 20th century as Westminster Council has approved it’s demolition.

I also screen printed type specimens for both fonts (see below).
To preserve the history of this brutalist car park, I made a memorial including a poem dedicated to it at the back.