It was brief set from a senior AMV/BBDO creative team; we got graded 8/10 by them and ranked second in the competition.
The brief asked to advertise the Guinness Surger, a plate-like electrical device that lets you enjoy at home the same draught Guinness that you usually could get only at the pub.
Our insight was that with the Guinness Surger lets people enjoy a real draught Guinness in the comfort of their home, not being necessary to go after a crowded pub.
Our strategy was to show the comfort of drinking a Guinness at home, through a Print & Underground Campaign, an Ambient stunt and a final Event.
In collaboration with Sarah Brust Heringer.
N.B.: the BBDO/Dublin Welcome Home Guinness poster was created 4 months after this campaign.