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Welcome Homo

When we are all only human,there is even inequality within a single gender, most brutally against gay men; A gay man is a disgrace to men. We need to change this demeaning approach towards them because actually we all love them and acknowledge they have a different and even more interesting approach to life because they are homosexual. Durex calls everyone to realize this and protect them and their culture, and to protect them against AIDS because it has been taking many lives.Durex also calls everyone to be more like them! PlayGay,PlayDurex is spreading awareness through providing a Do-It-At-Home HIV Test Kit in a box with condoms and a lube- every box sold is also a donation to help raise awareness against HIV and AIDS.

Project Tags

  • Advertising
  • copywriting, branding, tone of voice
  • Creative
  • TVC
  • Social Media
  • digital

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