Westbourne village sits within the bounds of Bournemouth. Already benefiting from high customer satisfaction levels, retail research highlighted the benefits of promoting it as a vibrant and eventful destination.
The Summer Festival was one of a series of events throughout 2015 created to portray a diverse, trend driven shopping and leisure destination. A packed programme of local events was put on, with a long term view of gaining consumer loyalty and reach.
Social media engagement was also key, the childrens’ drawing competition was launched to attract both local and staying visitors, with the chance to win an iPad.