Westland Garden Health wanted a campaign to promote two products; Gro-sure and Aftercut. The campaign idea was around really loving your garden and I wanted to utilise radio as the primary medium for it. The radio ads involve couples (of the target audience age) talking about topics you'd expect of that audience – kids, marriage etc. but the twist is that they are in fact talking about Westland products. Radio is very central to this campaign but i have also explored how the set-up/twist could be translated into press ads.