Gareth Bale was sold to Real Madrid football club for a outrageous amount of money. Whatbalearns.co.uk showed through twitter what Bale would earn per minute, hour, day, week and monthly. We transformed this idea by changing Gareth with a banana farmer from Colombia named Fernando.
From one the wealthiest people in the world to one of the poorest. Our idea was to work together with Fairtrade International and show to the world what "Fernando Bale" could do with his salary also based on the minute, hour, day, week and month.
Twitter mania. We received a lot of positive feedback from all around the world. And foremost we raised awareness of the inequality to exists within our society and the gap between the rich and poor.