Many young people (including myself before I started working) do not know about the advertising industry or know very little. My aim is to educate young people opening the doors for more of them to get their foot in the door to big companies. My idea is simple. Take popular TV and Youtube adverts as well as social media campaigns and show young people the process behind them. From the client brief to the desk research, to the startgey team idea, to the work of creatives and videographers, I want to create 2 minute videos which will not only educate and inform but also entertain and engage. These videos will include personal stories, industry jargon, facts and also career advice.
