Mentors (left to right) Kate Blythe, Global Content Director, Lee McGuffie, Digital and Content Director, Virgin and Amy Nicholson, Head of Content, MOO.
Inspiration for your content can come in many different forms, whether that’s from your journalism heroes, a cleverly written article or an overheard conversation on a bus. To find inspiration and opportunities, “Network more than you think possible”, says Amy Nicholson, Head of Content at MOO. Amy advises entrants to the industry to take advantage of the opportunities they have and the people they know. Find mentorship and inspiration by putting yourself out there and making connections as much as possible.
But remember to think of your career in long term view. When networking,
“Be yourself, it’s a long game you’re in”, tells Lee McGuffie, Digital and Content Director at Virgin. Having spent 20 years in advertising before taking on his current role, Lee reminds creatives that it’s a small world so when it comes to networking, don’t tread on any toes.
To end this Portfolio Masterclass debrief, we’ll leave you this thought from Lynsey Atkin, Creative Director of Content at Havas London who reminds creatives, don’t just talk the talk. “Make things and walk the walk. If you want to do things, do it”. With these industry insights, now there’s no excuse. Go forth and create!
If you missed out this time, find out more about our upcoming Portfolio Masterclasses here.
Photography: Emily Harrison