Once a month, The Dots hosts an industry specific Portfolio Masterclass dedicated to giving up-and-coming creatives the chance to get their work reviewed by some of the UK’s leading industry figures.
This year's Masterclass on Content, Marketing and Publishing was held at the pastel print dreamland MOO HQ. The event saw mentors from the likes of Marketing Week, LadBible, MATCHESFASHION.COM and more providing advice and connecting with budding young writers and content creators.
Read on for the rundown on what these industry leaders think is hot right now in the world of writing, content creation and publishing. It might just help you get ahead:
“Journalism and content means more than just writing words”
For those entering the industry, Sarah Dawood, Deputy Editor at Design Week advises to learn extra skills to make content go further. Content must be made digestable for audiences to consume on the go, as well as shareable via social media at a quick click of a button. Increasingly, with the rise of video, VR and live-streaming, people want to read less and watch more
Content roles are becoming more commercially sensitive, meaning analytics, click through rates and impressions must be considered in the way you write and develop content. With this in mind, having a little extra something to make your work stand out from just being a stream of words will make content more shareable.
Top tip: Learn extra skills to give your content an added edge; whether that’s picking up videography, photography or graphic design to translate your content into a visual format or brushing up on the basics of SEO - give your content the best chances of being picked up and pushed out.