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What's the Flavour?

An interactive project using an Augmented Reality headset and the use of colour and design to influence food being a certain flavour. There were a choice of three different coloured designs people looked at whilst eating the same flavoured biscuit for each. The concept was that different colours are meant to trigger certain receptors in the brain, resulting in people leaning towards a particular flavour based on colour. For example; red could trigger flavours such as strawberry, raspberry or cherry.


Anya Houghton

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  • Graphic Design Intern

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