This project was a response to a competition brief by YCN, which to design a concept and campaign to promote for the first scent by Whistles.The brand itself is effortlessly British in style and fast growing in popularity around the world. The reference to London is to take it all back where it started, for the launch of a brand new product.
The concept was 'take the city anywhere' by wearing this scent you were taking a part of London with you, the defining characteristics of the city - modern and sleek, traditional, elegant and charming - London really does have it all and so does Whistle's london collection. A part of the marketing of it was to have it displayed proudly in many traditional areas of London and on London transport - the tube, train stations and on buses.. Taking the city with you wherever you are going.