Award winning milk packaging project exploring physics and using smart materials, based on research stating milk improves memory—perfect for our modern–day physics geek.
The Name - White Matter and its many layers of meaning
I came up with an idea that combined all ideas and research; milk being good for the brain and improving memory, while also fitting the demographic of physics geeks.
Regarding the subject of physics, words like particles or matter are very appropriate. Taking this a step further, dark matter is a physics theory about mysterious matter that does not emit light and is therefore invisible, but exists none the less. Connecting this to milk and using the opposite; as milk is white, white matter seemed appropriate.
Whilst thinking about the research (milk being good for the brain), I thought about the different names the brain is sometimes referred to, one of which being grey matter. However after a little research I discovered a better connection still; there is another region in the brain by the name of white matter and it coincidentally is responsible for memory.
All my research and brainstorming is complied in the process book, which you can buy here.