Who's the fastest follower? - X Speedflow 2021

To coincide with the launch of the latest X boot drop, Speedflow - we were looking for another way to connect with the football audience through Twitter, and working with the Twitter Next team, we introduced the fastest follower this summer, launched in UK, France and Spain this concept challenged the audience to connect their mind and body to achieve speedfullness and become the only followers of @XSpeedflow - what they didn't know was their were a number of surprises waiting for them once they made it through the the handle. Each day a live stream would appear telling users whether the account was closed, opening soon or open. Only opening once per day, only the fastest person to hit follow would make it through each time before they would be immersed into the world of speedflow. Check out one of the surprises a follower received: https://twitter.com/joe_hale/status/1433778317505830920?s=20 After a week long activity we had a 5-a-side team of fast followers from across the continent.