Who What Wear x AllSaints

  • Maria Bissendorf

AllSaints wanted to cut through with a 360-digital strategy and out-of-the-box idea for content. So, I created a partnership that would feel gimmicky and fun, yet incredibly familiar to an audience that's was practically born with a phone in their hands. The concept of Facetime would be the leading theme for “When Style Calls”. An IGTV series would see our editors facetime global influencers who happen to be in AllSaints stores around the world and ask for style advise, directly in-store. Following the phone aesthetic, I designed concepts for all activations including Dark Social (pictured), Native (pictures), email and ROS.