#ROADSAFETY // Why Risk It? is a Safety Awareness Campaign initiated by Jaidah Automotive and Chevrolet along with the Traffic Department as part of its Corporate Social Responsibility. The Safety Awareness Campaign is a complete 360 campaign, having the 4 main TVCs as the heroes, paving the way for the outdoor, print, digital, radio and all activation and engagement ideas.? // MY ROLE: Creative Concept, Campaign Planning & Strategy, Art Direction // AGENCY: 60 Degrees // Creative Copywriter: Ali Al Saeed // Creatives: Jessie Romulo, Haytham Hamdan, Ayman Khatib //
FILM PRODUCTION: Madcats // Creative Director: Johan Madarasz // Character Design: Chris Marasigan