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Wicked Barrel Brewery

Wicked Barrel is micro-brewery based in the town of Bicaz (Romania) that produces craft beers using unique recipes & natural ingredients. When I started working on this project I had only the name and complete creative freedom to come up with something different.
Given the name I wanted to create something that would feel a bit dark but in the same time (wicked) cool. First I designed a custom wordmark where the 'W' became a pitchfork and some of the letters have small horn-like serifs. The logo had to include a barrel but after making dozens of sketches that I thought were way too busy, I've had the idea of using only the top of the barrel with the wordmark on it and the silhouette of a demon / devil that lifts it while trying to get out. 
Black Mistress is the imperial stout of the range - a dark, powerfull and (very) strong stout. I wanted to incorporate that when creating the packaging and I've chosen a matte black coating that would go well with the black & white label. The original bottle packaging concept was handmade, with an airbrush & stencil.

Project Tags

  • Branding
  • Logo Design
  • Label Design
  • Packaging
  • Art Direction

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