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Logo, Brand Guidelines, Leaflet, Signage, Key Visual

After being taken over by Merlin Entertainments, WILD LIFE Sydney was in need of a rebrand to bring it’s look in line with the rest of the Merlin attractions opening in Sydney harbour. The new brand feel is based on the red sandstone landscape associated with Australia and hints at the styles used in Aboriginal cave paintings while also focusing heavily on the unique animals of the region. Brand guidelines and assets were created for use on signage and the website.

This project was completed while in full-time employment at LMC Design.

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