William Lawson's - Brand Positioning and Social Content
As lead creative agency we continue to educate our global audience around our core brand message ‘NO RULES. GREAT SCOTCH’ through the brand's global social channels. Since taking charge we have worked to a disruptive social strategy that has yielded disproportionate returns. We conceive and execute all content which in turn allows us to maintain a consistent look and feel.
Have heard of the tail? A product developed for everyday men and women to don't fit into 'polite society'.
Why does good whiskey have to be so bloody snobbish? The sniffing, swilling, talking about notes of fruit and leather… Rubbish! Handcrafted? All whisky is handcrafted, try making it without hands!
So it’s said he made his own whisky, as simple and rule-breaking as he was.
The result: True Highlander spirit, in a bottle ( and our social posts!)
