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Wim Crouwel Exhibition - Student Brief

The Berlin Museum of Modern Art required the design of an exhibition for the work of the godfather of graphic design - Wim Crouwel. The exhibition material was designed in the spirit of Wim and conveys a celebratory feel through the colours chosen which are a contemporary take on his classic work. Both the name of the exhibition and the graphic elements were inspired by a quote I came across from Wim - 'My favourite letter is the letter A'. The exhibition material thus centres around quotes that reveal something more personal from the designer and feature the letter A in a selection of his most famous typefaces. What results is event material that is upbeat, celebratory and respectful of Wim Crouwel with a contemporary twist.

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