British Airways were looking for unique, intriguing, remarkable or even funny photographs that stand out from the crowd.
20,000 photographs were entered into the competition in which 10 winners were selected and sent to 10 different locations to shoot the photo used in their next advertising campaign.
I was a Winner of this competition and sent to Bordeaux along with BBH the agency managing and producing the next campaign, to shoot the photo. This campaign will be launched in May 2015 across all digital media as well as print, billboards and tube and bus advertisements.