Wolf Blass - Winning Lineup

  • DuBose Cole
To tap into the spirit of Rugby during the Rugby World Cup, we created a campaign that positioned a non-sponsor brand at the heart of the sport on everyone's minds.

The campaign used social media and pundit Will Greenwood to drive consumers to name the Greatest Winning Lineup of all time, while coordinated limited edition labels on bottle celebrated each Rugby position on shelf. It allowed Wolf Blass to capture the passion of sport and put it in the hands and minds of our drinkers