Wolf Whistle identity

I was asked to design an identity recently for a new start up outdoor clothing company called Wolf Whistle. The initial brief was quite complex with many different components to consider including colour palette and imagery. Mountain peaks and a howling wolf were top of the list so I combined the two and my interpretation is a simple solution. The client also expressed a preference for a geometric style and the natural facets of a mountain peak lent themselves to this. I needed a crisp sans serif font to compliment the image and I found it using Futura LT Book with a little added outline.