Wonderground Parallel Universe Campaign

  • Ilona Karácsony
Wonderground - Parallel Universe

Under the metropolitan Budapest stretches an enormous extention of crystal caves. Most citizens passing by have no idea about this hidden universe.

Playing with elements of underground hiphop culture referring to the undergound location of the caves and the multiple meaning of the word ‘underground’.

We enforced the contradiction between the city’s on-going rhythm and the timeless calm of the hiding treasures under it, showing these hidden wonders in a loud and powerful way in our textile patterns.

Designers: Ilona Karácsony
Réka Hársfalvi Dóra Heged?s

Photo András Ladocsi

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