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"Word Of Mouth" Publication

My Role: Creative Director @ Cognito
Tasked to design the annual Word-Of-Mouth (WOM) publication, produced annually to showcase Cognito’s marketing and communications services.
Introduced contemporary typography and colour schemes to complement existing Cognito branding. Liaised with the editor to create concepts and commissioned Illustrators to create artwork to support each story. A fine art paper was used in print production and a ‘soft touch’ laminate was used on the cover.
The publication was well received by clients and prospects, resulting in a thorough understanding that Cognito alongside its core PR services also provided the highest level of design services. Furthermore, on receipt of the publication work was commissioned by new clients to create a series of publications to promote their products.

Credits

Alan Pitchforth Creative Director

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  • UX/UI Designer, Creative Director, Photographer, Artist
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Project Tags

  • Print Design
  • Cognito
  • Creative Direction
  • Typography
  • Artwork
  • Graphic Design
  • Illustration
  • Print Production
  • Art Direction
  • Layout Design

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