Work.life Brand Refresh

  • Connie Beddow

In 2018 I worked on a brand refresh project for Work.Life coworking who are now an ongoing client. Their brief was to update their branding to become more sophisticated and on-trend whilst still being recognisable, friendly and approachable. The former branding often featured heavy dark backgrounds, I introduced more white space to the designs giving them a more contemporary feel. I also added a softer, brighter secondary colour palette alongside their original core colours. I updated the fonts and developed their graphic slogans into a more refined modern typography style to deliver their key messaging for 2018. The dotted background pattern and circles are used as a design tool throughout the designs because they reflect the orange dot within their original logotype. They create a softer more playful feel than the angular triangles of the previous Work.Life branding.