Surfdome asked us to help push their bikini sales this Summer.
We saw that bikini advertising is experiencing a ‘wallpaper’ effect - lots of blue sea, white sand and models doing...not a lot.
Our target don‘t just wear their bikinis to the beach; they live in them, from the skate parks, to the streets, to the festivals.
So we created Work Your Bikini - an online campaign to champion those who don’t just wear bikinis, but live through them.
See it live at surfdome.com/workyourbikini