Work Your Bikini

  • Gracie Hawes
Surfdome asked us to help push their bikini sales this Summer.

We saw that bikini advertising is experiencing a ‘wallpaper’ effect - lots of blue sea, white sand and models doing...not a lot.

Our target don‘t just wear their bikinis to the beach; they live in them, from the skate parks, to the streets, to the festivals.

So we created Work Your Bikini - an online campaign to champion those who don’t just wear bikinis, but live through them.

See it live at surfdome.com/workyourbikini