Workfront (formerly AtTask) sponsored Econsultancy's Festival of Marketing. back in November 2014. As apart of the sponsorship we took over an experience room and themed it with 'The League of Marketing Villains', a recent marketing campaign that we had been running that year.
With eye-catching graphics and a retro arcade feel, the room became a big hit with event attendees, many of whom came back to visit several times! The room had a good-vibe, a place to hangout, shoot some pool, play games and even have your villain caricature drawn to take home.
The popularity of the room and the buzz created lasted right til the end of the final day – great fun and a very successful sponsorship for Workfront.