Workvivo Social Ads

I was tasked with creating a series of social media ads for Workvivo, a product from the brand Zoom. The purpose of the brief was 'To inform people about the power of Workvivo', with a suggested tone that should be 'informative and fun'. Using playful cartoon-style illustration seemed like a good choice, which was also inline with the current branding. My process involved initial sketches in Procreate, which were later worked up with some supporting graphics and typography in Adobe Illustrator.