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World Duty Free - Style Goes Live 2015 - experiential events and overarching campaign

Briefed to help create and implement an overarching digital campaign and schedule of experiential events, curated in partnership with luxury brands including Dior, Paco Rabanne, Belvedere and Burberry. Managing motion graphic, social media and experiential events taking place in stores.
All events took place in the “contentainment” areas which had a tight schedule of short idents, adverts and live feeds throughout September.
Retail theatre was used to entice discerning travelling consumers, increasing both penetration and conversion with the overall campaign receiving publicity amongst industry professionals.

Credits

Amy Alford

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Project Tags

  • Experiential Events
  • Social Media Marketing
  • Email Marketing
  • Website Design and Build

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