World in Beta

VML London were tasked to express PWC's new stance on digital strategy as an integrated campaign in a way that positions PWC as thought leaders.

I worked on concepts for billboard style ads as well as the art direction and features of content and data rich website worldinbeta.com. The client liked the concept of the billboards enough to allow us to turn them into short flims.

These films now play out in the foyers of PWC offices.

Shortlisted in the B2B category at The Digitals 2014.
Listed in B2B Marketing's 'Digital Superstars' 2014.
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