Xavier Project, UNCR Kenya, Oxfam East-Africa and Amnesty International worked closely together to highlight the education issues of urban refugee children in the East-African region on the 2015
The week itself provided a wide range of successful events from business meetings with goverment officials, media breakfasts even combining the event with the Day of the African Child campaign for 5000 local primary school students form Eeastleigh, Nairobi.
The event managed to reach a massive Twitter and social media coverage both in hte region an internationally which was an amazing achievement.
The developing world and in our case East-Africa, where most traditional methods fail either due to lack of knowledge, the traditional media coverage or just simply due to the public's general attitude towards the refugee question, holds tremendeous possiblities for media professionals.
The lack of funding, the sentivity of the issue and the interesting uneven landscape of media channels required a lot of creativity and a mixture of marketing strategies, even traditional word of mouth marketing in building trust to increase community engagement.