The WOW Awards were instituted by EVENT FAQs Media in 2008 to recognise excellence in events and experiential marketting. Over 6 editions, the platform has grown to become a celebration of innovation, evolution and unique initiatives beyond the awards themselves.
In 2015 the launch of WOW Awards Asia aimed to recognise the best campaigns from across the continent,while celebrating opportunities to collaborate at The WOW Conventions Asia.
My challenge was to build a cohesive brand and visual identity for this award ceremony and convention, that could be further extended across various platforms i.e. print, web, social media, stage, space design, merchandise etc.
The concept emerged from an excercise of visualising the various countries as pieces of lego or building blocks that came together to fotm the entire Asian sub-continent. Using the visual outcome of this excercise I could build a dynamic grid on which the identity was based.