The aim of this campaign was generate brand awareness for Wowcher. Wowcher's previous ads have been very literal so I tried to inject a bit of creativity into these. The simple idea was based around inspirational quotes that are common place on social media, and what we thought our audience would relate to. I took a series of classic inspirational quotes and then edited them in a way that promotes Wowcher.
The whole composition was well considered. The refined layout combined with the graffiti style editing is a nod to Wowcher's brand personality. Loud, proud, bold and fun.
