Wowcher Concept Re-Brand

A conceptual re-brand for Wowcher. Working at Wowcher brought attention to certain flaws within its branding, primarily that it was a very dated looking logo. Something that becomes apparent when placed next to Living Social’s logo, a company that Wowcher brought and merged with in early 2016. The main idea was to refresh the overall look rather than start from scratch as this is an established brand. Taking key features and softening them up brings Wowcher into the current times.