For our agency Christmas card, we wanted an idea that resonated with the creative community, had cultural context, and would do some good. So we enlisted typographer Rick Banks to create a font to ‘Write off Trump’. Card recipients could download the font for a devilish £6.66, with money raised going to three charities tackling the effects of Trump: Hope Not Hate, who counter racism and fascism; TellMama, who tackle anti-Muslim incidents in the UK; and Fawcett, the UK’s leading charity campaigning for gender equality and women’s rights. The font was downloaded from all over the world, even the US, raising hundreds of pounds.

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Creative Director