The Brief:
14 – 24 year olds who have the opportunity to shape their futures.
They might be interested in the cause but it’s difficult to engage them to the point of action.
Inspire them to become engaged and change their behaviour.
The Facts:
Wildlife populations worldwide have declined by 52% since 1970. – So add on another 40 years, and that would be the whole wildlife population gone.
We are living as though we have more than one planet at our disposal.
By taking more than nature can replenish, we are jeopardising our own future.