The brief: Inspire a new generation to understand that we all have an impact on our planet and an effect on its health.
The concept: Be a Superhero! / A month of change (such as Movember or Dry January). With superhero films being popular among the new generation, I used this as my starting point. I wanted to engage the target audience in the cause with the tagline ‘you don’t need INSERT SUPERHERO POWER to be a superhero and save the world.’ This is a primarily digital campaign delivered through social media, with the main platform being Instagram. A month of change tries to encourage you to make one small change a day for 31 days. It will show that if everyone does their bit then even the smallest of changes to your daily routine can have a positive impact on our planet.
Solution: These minimal posters are part of phase one of the campaign. They introduce the public to the cause. By promoting Be a Superhero! this part of the campaign would include collateral that advertises the event before it has started.
‘A tiny change today brings a dramatically different tomorrow.’ - Richard Bach