X BERRY MENTAL
The task was to create a brand identity for a nutritional health company who are looking to launch a new range of product packaging that is aimed at the family market and goes across a range of every day products such as cereal, bread, yoghurt and snack foods. You are to create a character, mascot, logo or graphic system that will link the range together and have both functionality and shelf appeal.
I decided to focus not only on healthy foods for the body, but also the mind, and created a range of breakfast foods high in antioxidants which helps to maintain a healthy and youthful brain. The idea of this design is to encourage families to experiment, or be 'X Berry Mental', with their food.