Streaming, mobile applications, online video, IPTV, social media, location aware computing, game mechanics, augmented reality and immersive 'transmedia' entertainment experiences such as "Tron" and "Avatar", have captured the imagination of hundreds of millions of people worldwide and are making huge impacts on the way we create, consume and interact with digital entertainment.
These new technologies provide content and platform creators of every description - entrepreneurs, artists, technological wizards - with tools to explode their imaginations and bring into reality untold new forms, genres and experiences, while connecting with both world-wide and niche audiences and communities.