xAd provides real-time, location-based marketing since 2009 across three continents. Powered by Blueprints™ technology, xAd’s MarketPlace platform provides customers with full transparency and control into planning, buying and reporting based on real-world, real-time visits to places of interest.
As a part of One Rise East creative agency I designed branding, marketing and promotional material for a week long of xAd team’s networking and entertainment on the ‘Good Life’ yacht at the Cannes Lions International Festival of Creativity.
Preparation for the event involved everything from customised logo, printed and digital invitations to branded promotional items including coffee Vespa, USBs, coffee cups, etc. and online presence.
Global location-based marketplace xAd has been monitoring social media mentions around the #CannesLions hashtag, with the event having had nearly half a million mentions over the course of the festival. You can see the scale of the event over here: