Xbox Art

Whilst working for VML London, I was tasked with crafting a digital campaign to engage loyal Xbox owners amidst the launch of Xbox One.

We commissioned a group of hand-picked, Xbox-loving, illustrators to create celebratory, artistic interpretations of their favourite games. Their artwork was made available as digital downloads on a microsite on and the one-off originals were given away as part of a draw.

The campaign reached twenty million people, was featured in forty-five gaming publications and registered the highest positive sentiment score that Xbox has enjoyed to date.