Join The–Dots

Xbox Art

Whilst working for VML London, I was tasked with crafting a digital campaign to engage loyal Xbox owners amidst the launch of Xbox One.

We commissioned a group of hand-picked, Xbox-loving, illustrators to create celebratory, artistic interpretations of their favourite games. Their artwork was made available as digital downloads on a microsite on and the one-off originals were given away as part of a draw.

The campaign reached twenty million people, was featured in forty-five gaming publications and registered the highest positive sentiment score that Xbox has enjoyed to date.


Tim Baggott

  • Message

Join our Pro Plan to message Tim

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Associate Creative Director

Share your new project