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Xbox | Gears of War 3

The biggest, greatest and third installment in the Gears of War series, Gears of War 3 was set to be a behemoth of a game. With gamers feverishly waiting for its release, Xbox tasked us with devising a social campaign and strategy which would create fame and drive demand for the title while shining a spotlight on some of themes central to the game.

We locked and loaded our Lancer rifles and got to work.

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