XBOX SURVIVAL BILLBOARD

Together with McCann and XBOX, we reimagined the oldest advertising medium, the billboard, into a gripping reality show. Survival Billboard was a poster site on which stood eight gamers in a test of Lara Croft-like grit and inner strength as they faced blizzards, downpours, wind and heat - all controlled and voted for by the public, for the chance to win a trip inspired by the game. At MRM Meteorite, we helped to create the campaign which recruited these fool-hardy contestants as well as designing and building the fully responsive site that allowed the public to vote for and control the elements - live.

Team Credits

Sam Bone

  • Creative Copywriter / Creative Director / Creative Team
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Sam Bone
Creative Copywriter / Creative Director / Creative Team