The client needed a new visual identity, in order to shift its perception from scientific tech brand, to longevity and well-being brand. The aim was to rise awareness of this innovative technology, that allows people to live at the top of their physical and mental conditions. The renewed look and feel is the expression of the brand mission of ‘reprogramming one’s mind and body’. Images are focused on humans, depicted in a state of mental relaxation and physical well-being, that interact with abstract wave patterns and geometric shapes. Those are inspired to the Platonic solids, to represent the effect of balance and harmony that the technology provides.

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Freelance Senior Graphic Designer