XYZ - A T-Shirt Project

  • Emily Jane Fraser

A Project Completed In My Second Year Of University. XYZ Is A Brand Focused On Physically Connecting People In A Time Of Social Media Madness, And People Judging Each Other Because Of Our Colour, Sex, 'Imperfections', Culture. If People Are Not Stuck To Their Phones, Then They Seem To Be Judging Others For Whatever Reason, And This Does Not Sit Right With Us. We Are Aware That Not Everyone Does These Things, But As Generations Go On Technology Is Taking Over, And People Forget What We Are Naturally Made To Do As Humans... TOUCH EACHOTHER - Both Physically And Emotionally. Our Mission Statement Was Expressing Our NEED To Make People Realise That Difference Is A Positive Thing. Embracing Each Other For Our Unique Assets, And All Of The Things That Make Us Different To One Another Is A Good Thing. People Beat Each Other Down Emotionally And Physically For All Of The Above Reasons. But We Want To Celebrate Each Other For These Reasons. Our Motto Is: Don't Shut Each Other Down Because Of Our Differences, Build Each Other Up. We Are Better TOGETHER! #toucheachother