Yakult - A little bottle of Science (not magic)

Whilst competitors focus on lifestyle, we were the only brand that had a science claim that passed new EU laws, so to cement this idea of being the 'science' one we created a campaign that sent up bull**** wellness messages in a humorous way.

And no, there really is no such thing as a mystical Yakult tree.
I know, it's disappointing.

Team Credits

Florence Deary

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  • Art Director and Copywriter team
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Ruby Norman-Curran

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  • Art Director and Copywriter team
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Project Tags

  • advertising