Yama Yama yoga cafe branding

The Western world usually focuses on movement (poses)— only one of the 'eight limbs of yoga'. This branding project focuses on a yoga cafe addressing the remaining seven limbs—various elements of going within.
I've letterpressed the words for the logo, then digitally created the brand identity shapes (and pattern) from the space 'within' the logotype (hexagon and triangles), staying true to the concept.

Team Credits

Katarina Jakcsiova

  • Graphic designer
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Katarina Jakcsiova
Graphic designer