Upon completion of Phase 1 of their digital overhaul, Yamaha Motors Europe approached us to review their existing digital
presence, and in turn provide a vision, including strategy and trend forcasting, for Phase 2.
Our proposal consisted of a holistic approach which defined the role of each social media platform and their relationship to
each other, encouraged personalisation and user generation of content within the dotCom, creation of experiences rather than
products, and an overall new perspective on the consumer’s purchase lifecycle. We also proposed possible solutions to including
these strategies into the exisitng dotCom framework.
Working alongside two Creative Directors, I was responsible for, or heavily
involved, in; Concept, strategy, and design.